There are moments in history when the fate of a place mirrors the condition of its people. And there is no clearer mirror for the state of the Ummah today than Baitul Maqdis — the sacred land that holds within it the heart of our dignity, our history, and our future.
The fight for Al-Aqsa is not only the fight of the Palestinian people. It never was. From the time of Rasulullah SAW and Sayyidina Umar ibn Al-Khattab, to the time of Nuruddin Zengi and Salahuddin Al-Ayyubi, the liberation of Baitul Maqdis has always required the entire Ummah to rise together.
That means every age. Every nation. Every profession. Every soul.
Because the liberation of Baitul Maqdis is not just about land. It is about leadership. It is about the revival of a civilization that has been fragmented for too long.
A Cause Greater Than Borders
Today, we have many voices calling for justice in Baitul Maqdis. We see scholars organizing forums. Activists holding protests. Academics building frameworks. And all of that is important.
But there is a gap we rarely speak of.
Where is the systematic contribution of Muslim entrepreneurs and professionals?
Where is the intentional unity of the builders, the operators, the founders, the strategists, the doctors, the engineers, the consultants, the marketers?
We run businesses. We lead teams. We scale ideas. But do we pause to ask: Where does Baitul Maqdis fit into our mission?
The answer starts with a shift in mindset.
Make Baitul Maqdis Our Collective Cause
Before liberation happens in the land, it must first happen in the hearts of the Ummah. And that includes those of us working in boardrooms, clinics, agencies, startups, and co-working spaces.
We must make Baitul Maqdis a cause embedded in our identity and culture.
Read the history. Start with the writings of Prof. Abd Al Fattah El-Awaisi.
Talk to your team. Share stories over lunch breaks.
Integrate the spirit of justice and unity into your brand values.
Host reading circles in your company.
Dedicate a portion of your product, profit, or time toward educating others.
This is not charity. This is strategy.
Because when you build a business around barakah, purpose follows. When you center your work around justice, strength multiplies.
And as Muslim entrepreneurs and professionals, we are not just chasing profit. We are pursuing mardhatillah — the pleasure of Allah — through the excellence of our craft and the intention of our impact.
From Liberation to Leadership
The liberation of Baitul Maqdis is not just a political moment. It is a geopolitical pivot point. It is the beginning of a new chapter where the Ummah reclaims its voice in world affairs.
And when that happens, we don’t just take back land. We take back our ability to write a new economic and social playbook for humanity:
One where wealth is not concentrated among the few.
One where prosperity is shared and mobility is real.
One where systems serve the people, not enslave them.
The Muslim world has the talent. We have the capital. We have the ideas. But without unity, we remain a marketplace, not a movement.
This is where Ummah comes in.
UMMAH: A Platform for the Builders
Ummah is not a campaign. It’s not a conference. It’s a covenant.
A starting point for Muslim entrepreneurs and professionals around the world to build more than businesses. To build a future where Baitul Maqdis is not just defended by protests — but supported by platforms.
Where tech founders from Jakarta, doctors from Istanbul, consultants from Lagos, designers from Kuala Lumpur, and strategists from Cairo can come together — exchange best practices, invest in each other’s growth, and anchor their work in the shared hope of liberation.
Yes, you can pursue global success. Yes, you can build a thriving company. But know this: the highest level of success is measured not by revenue, but by how much good you deliver to society.
And Baitul Maqdis is the ultimate test of that.
Because if we build unicorns but stay silent about injustice,
If we scale profits but forget Al-Aqsa,
If we chase prestige but ignore our Palestinian brothers and sisters,
Then what have we really built?
The Time Is Now
So here is the call:
Let every business founded by a Muslim be a business that remembers Baitul Maqdis.
Let every professional gathering be a space that speaks of liberation.
Let every entrepreneur measure success by how much light they bring to the Ummah.
This is not someone else’s duty. This is our shared milestone.
Because when Baitul Maqdis is finally liberated, let the world say:
"It was the scholars who prayed. The activists who spoke. And the entrepreneurs and professionals who built the foundation for that day."
Let it be our victory.
Let it be the Ummah’s beginning.
Ameen.
This article was written based on original concepts and structure by the author. Generative AI was used to assist with elaboration, refinement, and image.